Famed Italian gastronome and intellectual Luigi Veronelli wrote, "The land, the land, the land, the land, always, the land." The Ceretto family has sustained this same philosophy since the sixties when Bruno and Marcello joined their father Riccardo in the family business in Alba. The two brothers' objective was to select vineyards in the most historically important areas for the production of great wines. This idea, spawned by a visit to Burgundy, would prove the wisdom of the Ceretto family, placing their bottles among the greats of oenology and elevating Barolo and Barbaresco among the most appreciated and prestigious wines in the world. The idea was revolutionary at the time for a territory in which the concept of "cru" was completely unknown. This intuition was most-notably seen as they began to display their crus as manifestations of their special terroir. The Ceretto family is one of the largest vineyard proprietors in Piedmont with more than 400 acres of estate-owned vineyards, located primarily in the Langhe and Roero region, including in the prestigious DOCG areas of Barolo and Barbaresco. The family name is synonymous with estate-grown, carefully-produced wines that express true varietal character with purity and elegance. The family owns four wine estates in Langhe, each devoted to the production of specific wines and each named for its geographic location. They were the first in Piedmont to invest in the image of their wine, dedicating careful attention to packaging design and working with creative designers to refashion wine labels and bottles. Click here for more information about Ceretto wines.