This Saturday, November 26 (the Saturday following Thanksgiving known as "Small Business Saturday" in recent years), Michael's Wine Cellar is offering rewards on top of rewards! First of all, shop in-store, 10 am - 6 pm, to earn DOUBLE POINTS as a member of the Gulf Coast Connoisseur Club. Of course, first-time shoppers are invited to join the free loyalty program so you can continue to be rewarded for your good taste throughout the year! Plus, as a participating merchant in American Express' Small Business Saturday program, you'll have an opportunity to earn additional perks! Now through December 31, 2016, American Express® Card Members can earn more rewards when they Shop Small®. Click here for details, and be sure to shop regularly at Michael's Wine Cellar and dine regularly at Michael's On East these holiday season!